unit11 Lesson 3 The Advertising Game

Lesson 3 The Advertising Game　　

Teaching aims:　　

1.      To read a text about advertisement development　　

2.      To learn and practise –ing form.　　

3.      To discuss advertising　　

Teaching difficulties: 　　

To learn and practise –ing form.　　

Teaching Aids：computer　　

Teaching procedures:　　

Ⅰ. Warming up:　　

T: Can you think of some advertisements you have seen ? 　　

S:　　

T: Where you have seen advertising? (show some pictures) lead students to talk about the topic.　　

S:　　

T: Do you think advertisement will mislead us by make us believe a product is better than it really is?　　

S:　　

T: When you buy something will you be affected by advertisement?　　

S:　　

T: What do you think of the design of nowadays advertisements? wonderful or dull?　　

S:　　

ⅡReading：　　

Read the text do the exercise “true or false”　　

1. “Tsing Dao Beer” tells you 3 pieces of information so it is attractive.　　

2. Advertisement must be attractive and creative.　　

3. The purpose of all advertisement is to make customer spend money.　　

4.Producing public advertisement mentioned in the text is free.　　

5. The text inferred that advertisement is trying to sell you something makes customers bored.　　

6. The purpose of advertisement is creating something that has never been seen before.　　

7. Standing out your advertisements is not easy because people are used to high standards of visual design.　　

Answers: FTFFTFT　　

Correct errors:　　

1. Other common ideas including happiness, wealth and success.　　

2. This is often not enough to noticing in a modern city.　　

3. Repeat old ideas is not a successful idea.　　

4. Using humor as well as unusual ideas to surprise people are important.　　

5. The main purpose of the advertisement is make customers spend money.　　

6. People are used to see high standards of visual design.　　

7. People simply enjoy look at attractive advertisements.　　

1. including改为 include  2.noticing改为be noticed   3 repeat 改为 repeating　　

4. are 改为is  5. make改为 making    6.see 改为 seeing  7.look改为 looking　　

Ⅲ  Listening and Speaking　　

Do the exercise 3　　

Ⅳ Language points　　

1. sb /sth be likely to do = It is likely that  有可能， 有希望的　　

Tickets are likely to be expensive.　　

入场券可能很贵　　

It is likely that the thieves don’t know how much it is worth.　　

盗贼很可能不知道此物的价值。　　

2. consist of = be made up of由… 组成， 构成　　

The country consists of hundreds of islands　　

这个国家是由数百个岛屿构成的。　　

3. link A to / with B   与…相联系　　

The video was linked to a powerful computer.　　

摄像机与一台功能强大的 计算机相连接。　　

The Channel Tunnel links 　Britain　 with the rest of 　Europe　.　　

英吉利海峡隧道把英国和欧洲其他国家连接起来了。　　

4. be used to doing sth   习惯于做某事　　

I’ m used to getting up at 5:30 am.　　

我习惯于早上五点半起床　　

Ⅴvoice your opinion　　

ⅥVocabulary　　

Ⅶ Grammar　　

 Do the exercise 6, 8 and 9　　

Ⅷ practise spoken English　　

Work in groups of four. Choose one advertisement from a local newspaper or magazine and describe it 　　

Ⅸ Homework　　

Do the exercise 10